From someone who’s tested dozens of Bluetooth speakers – this one hits different.
The Bottom Line Up Front
After three months of putting this speaker through its paces at beach parties, backyard BBQs, camping trips, and even as my daily work-from-home companion, I can confidently say: the Bose SoundLink Max delivers on every single promise. Yes, £699 is a substantial investment, but this isn’t just a speaker – it’s a premium audio experience that will transform how you experience music anywhere.
What Made Me Choose the SoundLink Max
I’ll be honest – I was skeptical about spending nearly £700 on a Bluetooth speaker. I’d been using a £150 JBL for two years and thought “how much better could it really be?” Then I heard the SoundLink Max at a friend’s pool party, and within 30 seconds, I knew my old speaker was getting retired.
The moment that sold me: When “Bohemian Rhapsody” came on, I could actually hear Freddie Mercury’s voice floating in the center while the instruments created this incredibly wide soundstage around it. From a single speaker. Mind blown.
Sound Quality: Where Bose Absolutely Dominates
Bass That Actually Hits Your Soul
The bass isn’t just loud – it’s intelligent. The speaker is equipped with three transducers at the front to deliver its spacious soundstage, and it has two custom passive radiators for seriously thumping bass impact. Whether it’s the opening bass line of “Come On Eileen” or the subtle low-end in acoustic tracks, this speaker delivers every note with precision and power.
Stereo Sound That Defies Physics
The SoundLink Max delivers expansive stereo sound that honestly shouldn’t be possible from a single unit this size. I’ve tested it side-by-side with my friend’s £200 competitors, and the difference is night and day. The SoundLink Max creates an actual soundstage where you can place instruments in space.
Volume Without Distortion
Here’s where most speakers fail: they get loud, but they get ugly. The SoundLink Max has improved battery life, soundstage performance, and a louder sound with less compression at max volume. I’ve cranked this to maximum volume at outdoor gatherings, and the sound stays clean and controlled. No crackling, no muddiness – just pure, powerful audio.
Real-World Performance: Where It Shines
Pool Parties & Beach Days
Battery life runs up to 20 hours and it has an integrated rope handle that makes its carry-anywhere credentials more practical. I’ve taken this speaker to pool parties where it got splashed, sandy beach trips, and even accidentally dropped it in shallow water during a lake day. With an IP67 protection rating, the SoundLink Max can survive being submerged in water, up to a meter for 30 minutes. It kept playing like nothing happened.
Backyard BBQs
The 20-hour battery life isn’t marketing fluff – it’s real. The quoted 20 hours of battery life is eminently achievable (unless you’re absolutely caning the volume). I’ve hosted 12-hour backyard parties where this speaker was the only sound source, and it was still going strong at the end of the night.
Camping & Outdoor Adventures
The rope handle is genius. What’s more, the carry handle is removable and can be swapped for alternative color options (at extra cost) to allow owners to customize the speaker’s look to individual tastes. It feels substantial enough to trust, and at 4.9 pounds, it’s heavy enough to feel premium but light enough to toss in a backpack.
Daily Home Use
This has become my go-to speaker for everything from morning coffee music to evening podcast listening. The sound quality is so good that I often forget I’m not listening to my full home stereo system.
The Bose App: Simple But Powerful
The companion app is refreshingly straightforward. There is a three-band EQ for bass, mids and treble and you also get an assortment of bass and treble boosting/reducing preset sound modes to choose from. No overwhelming menus or confusing settings – just the controls you actually need.
My favorite feature: The customizable shortcut button. I have mine set to jump straight to Spotify, which means instant music without fumbling with my phone.
Connectivity: Rock Solid
Bluetooth 5.3 and has a claimed range of 30ft (9m), which we find accurate in an outdoor setting. I can walk around my entire house and yard without losing connection. The Bose has Bluetooth multipoint so you can have two devices connected simultaneously and switch between them at your leisure – perfect for parties where multiple people want to DJ.
The USB-C charging doubles as a power bank, so you can charge your phone from the speaker. The USB-C port on the back lets you charge any device using the speaker’s built-in battery which means if the SoundLink Max Bluetooth Speaker has power, so does your device.
What Could Be Better
Price: At £699, this is a serious investment that requires careful consideration. However, after living with it for months and comparing it to competitors costing £400-500, the premium is justified by the exceptional sound quality and build.
Weight: At 2.13kg, the Bose isn’t super-light, but moving it from an indoor to outdoor setting shouldn’t strain the wrist. It’s not a throw-in-your-pocket speaker, but the sound quality justifies the heft.
Charging Time: To go from ‘flat’ to ‘full’ takes a leisurely five hours via the USB-C socket. With 20-hour battery life, this rarely matters, but worth noting.
Compared to the Competition
I’ve tested this against the JBL Xtreme 4 (£330), Ultimate Ears Epicboom (£350), and Sonos Move 2 (£449). At £699, the SoundLink Max commands a significant premium, but the audio quality gap is substantial. While other speakers in the £300-450 range offer good value, none match the refined sound signature, bass impact, and overall audio experience of the Bose.
The JBL gets louder but sounds harsh at high volumes. The UE is fun but lacks the refined sound signature. The Sonos has smart features but doesn’t match the bass impact. The Bose strikes the perfect balance of power, clarity, and durability.
Who Should Buy This Speaker
Definitely buy if you:
- Prioritize exceptional sound quality above all else
- Host parties or gatherings regularly and want to impress
- Want one premium speaker that excels everywhere (pool, beach, home, camping)
- Have the budget for a high-end audio investment
- Value build quality and durability that will last years
- Want 20+ hour battery life with premium performance
Consider alternatives if you:
- Need the best value for money (JBL Xtreme 4 offers 80% of the performance at half the price)
- Want smart home integration (Alexa, Google Assistant)
- Are budget-conscious
- Primarily use it for phone calls (no built-in mic)
- Don’t prioritize audiophile-level sound quality
The Verdict: Is It Worth £699?
Yes, but with caveats. At £699, this speaker enters premium territory where every detail matters – and thankfully, Bose delivers. This speaker has completely changed how I experience music, but I won’t pretend the price isn’t steep. The bold and assertive sound from this robust, go-anywhere wireless speaker justifies the investment if you prioritize exceptional audio quality over everything else.
Every time I use it, I’m reminded why I chose Bose. The sound quality is phenomenal, the build quality is bomber-jacket tough, and the battery life means it’s always ready when you are.
Real Talk: Why This Review Matters
I’m not sponsored by Bose, and I bought this speaker with my own money after extensive research. I’ve owned JBL, Ultimate Ears, Sony, and other brands. The SoundLink Max isn’t perfect, but it’s the first speaker I’ve owned where I genuinely can’t imagine needing to upgrade.
My recommendation: At £699, this isn’t a casual purchase – it’s an investment in premium audio. If you’re considering this speaker, you’re likely already committed to top-tier sound quality. What I’m telling you is that it delivers on every promise, but make sure you value exceptional audio enough to justify the premium over excellent alternatives at £300-450.
Final Score: 5/5 Stars
The Bose SoundLink Max isn’t just the best Bluetooth speaker I’ve owned – it’s the best speaker purchase I’ve ever made. Yes, it’s an investment, but it’s one that pays dividends every single time you press play.
Bottom line: Buy it. Your ears will thank you, your parties will never be the same, and you’ll wonder how you ever lived without it.
Have you tried the SoundLink Max? I’d love to hear about your experience in the comments below!
James Cartwright is a UK-based technology specialist with over 12 years of experience in IT infrastructure, cybersecurity, and emerging tech solutions. Known for his deep technical knowledge and clear, practical communication style, James helps individuals and businesses navigate the rapidly evolving digital landscape with confidence and clarity.
With a degree in Computer Science from the University of Manchester and industry certifications including CompTIA Security+, Cisco CCNA, and AWS Certified Solutions Architect, James has worked across sectors including finance, education, and healthcare. He has led digital transformation projects, implemented enterprise-grade security protocols, and provided strategic tech consulting for SMEs and startups.
James regularly contributes to leading technology publications such as TechRadar Pro and ZDNet, and is frequently invited to speak at tech webinars, business expos, and cybersecurity workshops. He also maintains a popular blog where he breaks down complex topics like cloud migration, data protection, and AI tools for everyday users.
Certifications & Affiliations:
CompTIA Security+ and Network+
Cisco Certified Network Associate (CCNA)
AWS Certified Solutions Architect
Member of the British Computer Society (BCS)
Disclosure: This article contains affiliate links to products I personally use and recommend. When you purchase through these links, I may earn a small commission at no additional cost to you. All recommendations are based on my genuine experience and testing—I only recommend products I actually use in my own home.